The original Google search engine was unique amongst its peers. Whereas they ranked web pages based on how often a particular term or keyword phrase (such as 'web design') appeared in the page, Google's original algorithm took into account the number of other pages around the web that linked into to it.
Frequently when I start talking to a client about adopting the most powerful Content Marketing strategies in their business, they're afraid.
Let me explain: the best content that you could create for your business is the content that gives away your trade secrets, shares your hard won experience and divulges your very best insights, knowledge and experience.
Traditionally, successful businesses spend thousands of pounds (or dollars, Euros or yen – take your pick) every 2 to 3 years to rebuild their entire websites from scratch.
But those days are fast disappearing.
In this post, we explore way and look at the three things you must be doing to ensure your online marketing remains successful.
No matter the size or type of your business, there are literally dozens of ways in which you can (and you should) integrate your website with the rest of your business.
Take a look at your options with this short post.